EMPIRICAL EVIDENCE OF SUCCESS FACTORS FOR MOBILE COMMERCE ADOPTION IN THE REPUBLIC OF MACEDONIA USING TAM-MODEL

Saso Josimovski; Dimitar Jovevski; Lidija Pulevska Ivanovska; Vaska Cobanova

Saso Josimovski Faculty of Economics, Ss. Cyril and Methodius University in Skopje, Macedonia
Dimitar Jovevski Faculty of Economics, Ss. Cyril and Methodius University in Skopje, Macedonia
Lidija Pulevska Ivanovska Faculty of Economics, Ss. Cyril and Methodius University in Skopje, Macedonia
Vaska Cobanova Faculty of Economics, Ss. Cyril and Methodius University in Skopje, Macedonia

Keywords: mobile commerce, mobile payments, TAM, key success factors, business models

Abstract

Mobile commerce (MC) is a relatively new service for Macedonian consumers and is about to bemore broadly introduced on the Macedonian market. This paper aims to clarify the concept and the key factorsthat affect successful adoption of mobile commerce in the Republic of Macedonia. This is done throughresearch on the acceptance of MC and its actual use. Based on previous surveys and theories, the TechnologyAcceptance Model (TAM) is used alongside other factors in order to determine the adoption of mobile commerce.From the research of different theories, a conceptual model was developed based on the TAM-model. In termsof the research results it can be concluded that usefulness, ease of use and risk have direct influence on theattitude toward use, and also that these factors influence the actual use of the technology. In other words, it wasproven that six out of seven factors are relevant for a successful adoption of mobile commerce in the Republicof Macedonia

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