MEASURING SEASONAL CONCENTRATION OF TOURISM DEMAND: COMPARATIVE STUDY OF SEE COUNTRIES
AbstractThe paper aims to measure seasonality patterns of tourism demand with a particular emphasis on selectedÂ countries from South East Europe. The intention is to test the flow distribution in a particular time-segment. ThisÂ is done by calculating several standard indicators for quantifying inequality of tourism demand in the line ofÂ assessing dispersion and concentration in tourism. The outcome is computed annual single measure of the seasonalityâ€™sÂ extend for each selected country (Bosnia and Herzegovina, Croatia, Macedonia, Montenegro, SerbiaÂ and Slovenia). The calculations are based upon monthly series of total number of tourists for the period 2007-Â 2013. The comparative analysis points to interesting research results in terms of different levels of seasonalityÂ effects, from low seasonality and no substantial meaning for tourism development (Bosnia and Herzegovina,Â Macedonia, Serbia and Slovenia), to high seasonality and considerable concentration of tourism demandÂ (Croatia and Montenegro). Furthermore, the study strongly alarms all tourism key players to focus the attentionÂ on policies and strategies in the line of modifying tourism seasonality patterns. Finally, the additional contributionof the paper lies in the fact that represents a kind of a pioneer research that empirically investigates tourismÂ seasonality in the region and offers a comparative analysis, thus enriching the poorly developed academic workin this field in Macedonia.
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