WHY TO USE THE GLOBAL VALUE CHAIN ANALYSIS: THE PROSPECTIVE AND THE INADEQUACY OF THE MACEDONIAN FRESH VEGETABLES FOR THE DEVELOPED MARKETS' CONSUMER

Vesna Garvanlieva

Vesna Garvanlieva CEA member

Keywords: value chain approach, analysis, fresh vegetable, competitiveness, exports

Abstract

The value chain concept represents a proven model for analysis for improvement of certain sector though better management and improved competitiveness, especially for the developing countries. This article tries to shortly present the fresh vegetable value chain in Macedonia and point towards the need for development of a national strategy for improvement of each value chain where there are potentials for improvement and increase competitiveness on an international level since the Macedonian fresh vegetable chain is part of a global value chain that needs to be supported by the policy makers in order to enhance the abilities of the local businessesto compete internationally or globally.

References

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Schmitz, H., "Value Chain Analysis for Policy-Makers and Practitioners", International Labour Organization, First publication, 2005

Bartlett, C., Ghoshal, S., Birkinshaw, J.,"Transantaional Management-texts, cases and readings in cross-border management", McGraw Hill, International edition 2003

Dolan, C., Humphrey, J., "Governance and Trade in Fresh Vegetables: The Impact of UK Supermarkets on the African Horticulture Industry"

(http://www.colorado.edu/geography/class_homepages/geog_3662_s06/uk.pdf)

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